Indie artists go through many phases in their career. They have to make something big to get their work noticed, but by the time they are ready for a release, they are almost broke. Not everybody is able to find support at the right time. They have to work hard to make ends meet. Apart from that, constantly working on building fans and followers, playing at house parties, hot clubs of the city, breweries, vineyards, touring etc. It is just not easy. Unfamiliar places have to be explored to get new fans and make your music known to people. No matter how big or small an artist you are, all of these things continue perpetually, if you want to remain active and not be forgotten.
Few indie artists have the capability to immediately connect with the audience with their impeccable music. Where they came from, what they went through to be where they are, becomes secondary because of their captivating music, but this happens in rare cases. Good music is a must, if you want to rule the hearts of your listeners, however, the story that your video shows also matters a lot. Your fans should be able to connect with the story. Just writing and recording a good song will not be enough, until it has a good story attached to it.indie music
90s was by far the best phase for indie music. The industry rose to a different level when artists started producing albums and involved producers and directors to help them add a video to the songs and portray a story in the videos. That time saw the release of best music albums to date. Some small-time actors and models who acted in the videos of those albums have left an everlasting impact on the viewers. Their sexy looks left the viewers mesmerised and in love with the entire song. I remember having a collection of all such songs of those days and posters of the actors on the walls of my room. Some of those actors are famous stars of today. This is the power of a good video.
Before you start writing a story, do some research on the subject. See what kind of stories have been liked most by the viewers. All the artists have a melodious voice, catchy music and a specific style. You have to have this to be a professional artist, but along with this it is the story of your song will help in making your song a hit. Look around to get an idea for your story, it is always there, it just needs to be narrated in a manner so that it may fit your song. You can take inspiration from your own life, your neighbours, your school days, love affairs, etc. Create something that has the capability to reach deep into the hearts of listeners and fans.
Everyone has a story in his life and the essence of everyone’s life is essentially the same, with a little change in related drama. So no matter who you are, if you pick up pictures from different phases of your life, string them together and form a story, it is bound to look like the story of at least 40% of the viewers, which means at least 40% will really feel connected. This is one way of choosing a story for your song. Some other ideas could be around current affairs, patriotism, social evils etc.
If you analyse your song, you will find that every song has something special about it, be it lyrics, an incident or place of inspiration, the people, band dynamics, change in instruments, Facebook fans, tour experience or any such thing. Choose any one of these and start thinking over it in detail to narrate and rearticulate it. You will see a story forming before you.
Add a good story to the video of your song to make it an everlasting hit.